MindBody currently services studios across the US and the UK for fitness classes and spa appointments. A renewed commitment to living healthy lifestyles has consumers worldwide spending about $3.7 trillion a year on fitness and yoga classes, body massages, salon services, and the like. While several large chains thrive in this sector, most of it belongs to entrepreneurs in a single or handful of locations, people who have more passion for wellness than experience running a business. Pure Barre classes offer an extremely effective total body workout that tones your thighs, abs and arms in record-breaking time. With a unique franchise business model, Pure Barre has created an opportunity for women to pursue their dreams doing what they love. “In the world of wellness, we see ourselves as the connective tissue between businesses and consumers,” Casillas says.

And, based on an email blast from one New York City Pure Barre franchise, it seems the studios aren’t even able to see their own class rosters. With about 373,000 practitioners serving more than 40 million consumers via its platform in 2017—an increase of 13% and 33%, respectively, year over year—Mindbody appears to be well on its way. A key driver of that growth is its segment-specific marketing campaigns, which help educate wellness entrepreneurs about how to grow their businesses. Using the Campaign Canvas feature in Oracle Eloqua Marketing Cloud Service, Mindbody’s marketing team targets its customers by type of business . Enter Mindbody, a California-based developer of business management, client scheduling, and payment processing software for such companies.

I used to use class pass and their interface was much easier to use. I’m happy to pay full price for fitness classes, but you need to make them easier to find. Alyssa was always the pretty one, they rarely pointed out a flaw in her appearance.

Immediately I could feel change in my physical strength and I knew this was a workout I had to continue. Our studio switched over in the last week or so too, and did the same influincers gone wild thing with implementing the 4 hour window. I love Mindbody because I go to a few different studios for various types of workouts, and it’s all in one easy to use place.

I guess it makes sense though with Xponential owning both those studios. “Looking into the year ahead, we expect many fitness fans to mix at-home workouts with in-studio classes,” she told Welltodo. 92% hope to return to fitness studios and gyms in 2021, with 40% planning to return exclusively to in-studio workouts. The Pure Energy catalogue features three ranges of fitness music, grouped by the permissions needed to play the music online or in a public space.