21 About Us Pages That Convert Examples and Templates 2022

This is mostly due to the quality of the ideas and writing. We encourage all bloggers to share their posts on social media and we will also promote them through our social channels. However, please do not add the same post to your own site or blog . Please include an author bio of no more than 75 words. You can include a link to your website or blog inyour author bio but not within the body of your post (unless it’s relevant to the article). Your content submission needs to be thoroughly researched and well written.

4ocean’s About Us page puts its mission statement front and center. This approach can work well for a mission-driven brand that’s working toward a goal its audience can get behind. ’s straightforward approach to its About page works. It clearly states who its product is designed for, what it values, and how the brand got started by solving a problem for aging women. Shoppers are also interested in a company’s mission. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not.

Describe the future for your company or state its mission and goals. Start your free trial of Shopify—no credit card required. When you’re starting out, it might seem like there’s not an awful lot to say on your About Us page.

Don’t forget to include a CTA or contact form on your About Us page. If your audience is going out of its way to click on your About Us page, it’s likely they’ll want to opt in to your newsletter or even a first-time buyer coupon. Buck Mason—a menswear brand—doesn’t shy away from images to showcase the soul and origins of its California roots. It’s a great example of how you can include visuals to tell a story and create a brand identity that goes beyond the usual wall of text. Once you’ve addressed our comments, send your revised draft back.

Rather, in many industries , customers want to feel like they’re buying into a movement that says something about themselves. For an example, think of a company like Toms of Maine. They make things like toothpaste and deodorant, products where there’s no shortage of competition, and plenty of options available for price-conscious consumers. Certainly, that’s a lot of weight to put on one website page, and it takes more than just one page to become a beloved brand . But, they do help, and they’re great because they let you put that story front and center. Writing your page will most likely start with a simple Word doc.

We believe ‘sharing’ is a big part of building a community – and we welcome it. Get inspired by these awesome ‘About Us’ page examples and learn how to make yours great, too. You’ll be standing out from a sea of about us and about me pages in no time. Amy Blaschka’s portfolio features plenty of white space, balanced out with a bright blue header that really pops, and orange buttons for conversion actions (i.e., “Let’s talk”). Her use of video to explain what she does also helps her stand out in a crowded space.


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